The Lake District is one of the UK’s premier visitor destinations attracting millions of visitors each year, but during the peak season, visitors spend a lot of time sitting in traffic. This has negative environmental impacts on the National Park and impacts visitor experience.

See More Lake District is an ambitious programme designed to transform the way that visitors travel to, from, and around the Lake District. It proposes infrastructure investments to reduce car use by providing and promoting more sustainable transport modes to tackle congestion and disperse visitors from the most popular sites.

Forever Consulting was appointed to support an Outline Business Case to secure funding from the Borderlands Growth Deal. We identified, quantified and monetised the benefits of the programme, including carbon savings, travel time savings from reduced congestion, reduced road traffic accidents and health and wellbeing value of increased walking and cycling.