A parking tariff analysis and impact on demand for Altrincham town centre.

Changes to parking tariffs on Trafford Council owned car parks threatened to undermine Altrincham’s thriving town centre. Altrincham Unlimited (the Town Centre Management Company) and Trafford Council held lengthy discussions about the need to balance maintaining footfall in the town with ensuring revenue from parking. 

Forever Consulting used economic modelling techniques to provide a parking tariff solution which would keep people coming to town without reducing the income from parking. This helped to facilitate discussions to provide a mutually beneficial solution, which was then implemented.